11 Free SEO Tools Online Entrepreneurs Need to Rank

Every entrepreneur needs SEO tools to take their business to the next level. It enables them to reach more customers and sell more products or services. But, not all entrepreneurs have the marketing knowledge or the budget for a professional SEO company. Fortunately, there are many free SEO tools available that will help you rank better on search engine results pages (SERP).

In this blog post, we’ll introduce 11 of our favorite free SEO tools and show how they can be used by small businesses to increase web traffic and improve conversion rates.

1. Google Search Console

Google Search Console is a free SEO tool that allows you to assess the quality of your website and check for any technical errors or security issues.

It also provides data on how often your site appears in search engine results pages, which can help you understand whether or not your SEO campaign is working.

The Google Keyword Tool will show suggested keyword ideas based on different types of products and services offered by small businesses. This information can be used as research into what keywords should be focused on when creating content for websites, blogs, email marketing campaigns, social media posts, and more.

2. SEMRush

SEMrush is another great SEO tool that provides insights about visitors’ behavior with detailed reports including backlink analysis (including broken links), organic traffic and social media performance.

It’s a good idea to use this information when targeting future content for your blog or website, as well as improving the user experience with social media posts and emails. SEMRush is a powerful search engine optimization tool that provides you with an accurate analysis of your website’s SEO and ranking. It helps remove any chance for errors to occur when looking at keywords, backlinks, social media presence, etc., so users can stay ahead of the competition 24/7

SEMrush allows me to keep track of my competitors’ strategies while revealing their weaknesses in order to quickly improve mine. With SEMrush, one is able to analyze down-to-the-minute changes in SERP rankings as well as receive up-to-date information about new keyword opportunities by analyzing trends across thousands upon thousands of different websites

3. Moz Bar

Moz offers two separate free SEO tools- Moz Pro Tools and Moz Bar. Both of these tools offer many features such as keyword research, competitor analysis, and backlink monitoring that are helpful in increasing traffic to websites by utilizing proven digital marketing strategies.

MozBar has a free extension, you can find out what a site is made up of and how it’s set up in just seconds. It provides information on five main categories: On-page elements, general attributes, link metrics (such as volume), the markup language used for that website and so much more.

Moz is an online tool that allows you the ability to search for keywords that are most relevant to your website. Moz aggregates data from Google Adwords, Yahoo Search Marketing, Bing Ads, and YouTube’s Relevance Search to help marketers identify which keywords will drive traffic. The keyword database sourced by Moz includes 450+ search engines worldwide.

4. Ubersuggest

Ubersuggest is a free SEO tool that uses Google Autocomplete to show suggestions for popular search terms related to your website.

You can use this information to research which phrases are the most commonly searched when people look up your business on Google or target specific keywords with content such as blog posts and social media updates.

For example, if you’re in the landscaping business, typing “landscaping” into Ubersuggest will help you understand how other businesses in your industry connect with their customers through search engine optimization (SEO). You’ll also see immediate feedback about what keyword viewers of these pages typically type after they see results from SEO tools like SEMrush. This could include words such as “garden and landscaping design” or “lawn care.”

5. Rank Tracker

This is a free SEO tool that allows you to track your websites’ rank on Google SERP (search engine results page). It also provides information about the number of backlinks and site traffic. This information can be used to determine whether new content created, such as blog posts or website pages, is affecting ranking positively or not. If they’re doing well, this will help guide which items should receive more attention in terms of promotion and optimization efforts.

6. Ahrefs

Ahrefs is a paid SEO tool with an upgraded version that can be used for free. It provides powerful backlink analysis, keyword research and content marketing ideas to help increase website traffic and conversion rates through SEO efforts.

7. Google Search Console

Google Search Console is an excellent SEO tool because it helps provide data on how often sites appear in SERPs so companies can understand whether their SEO campaign is working or not. This is important because it’s a good idea to use this information when targeting future content for blogs and websites, as well as improving the user experience with social media posts and emails.

8. Google Keyword Planner

Google Keyword Planner is a free SEO tool that offers keyword ideas and suggestions based on specific phrases or words. It can also be used to research the number of people searching for certain keywords so it’s helpful when creating content related to those topics.

It’s important to note how many searches are done with Google, as well as other search engines such as Bing and Yahoo because these sites may have different traffic levels than what you’re seeing from Google Search Console alone. This information helps SEO professionals better target their campaigns by knowing which types of terms will best reach the audience they want to connect with most through successful online marketing efforts.

9. Screaming Frog Spider

Screaming Frog is a free SEO tool that crawls and extracts elements from websites, which can be helpful in troubleshooting issues related to code. It’s also useful for getting an idea of the number of pages on a website so SEO professionals know when they need to optimize or create more content if it falls below 500-750 per page.

10. Google Analytics

Google Analytics is a free SEO tool that lets you understand and analyze web traffic so it’s helpful to know how website visitors are engaging with your content.  It also provides information about which pages are attracting the most traffic and how visitors move around on your site. This type of data can help companies know what content to focus more time on when optimizing their websites for SEO purposes, as well as identifying where they should invest in better design or functionality.

11. Answer The Public

Answer The Public is a free SEO tool that generates ideas for content related to specific topics. It can also help identify trending queries and search terms so it’s helpful when creating social media posts, blog articles or other types of online marketing material.

Conclusion 

It’s no surprise that search engine optimization (SEO) is an essential part of any digital marketing strategy. If you want to rank on Google, it makes sense to invest in SEO tools. Moz Bar and Ubersuggest help with keyword research for content campaigns or PPC ads. Screaming Frog and Google Search Console are more focused on analytics, but they offer invaluable data about your website performance and how customers interact with your site if you have a Google Adwords account.

As always, the best way to optimize your online presence is by blending human intuition and technological insight. So don’t forget to keep learning! Which one of these four free SEO tools do you use? Want to know more about SEO and how to incorporate it for your business, talk to an expert.