Monica Odhiambo

The Future Of The Customer Journey For Retailers

February 1, 2024

THERE’S NO QUESTION, THE RETAIL INDUSTRY IS IN A STATE OF FLUX. With the rise of e-commerce, traditional brick-and-mortar retailers are struggling to stay afloat. In 2020, physical retail space had lost 35% of its market capitalization. Let’s pause because don’t think this means the retail customer journey is dead. As physical stores continue to bounce […]